With the development of the times and the rise of the economy, beauty has gradually become a trend among women, followed by the increasing number of beauty salons on the street. At the same time, the business competition among various beauty salons is becoming more and more fierce, and how to retain customers has become the top priority. Here Izbeier Xiaobian gives you some practical business advice.
1.Reasonably and accurately locate your own beauty salon
The first step in running a beauty salon is undoubtedly to make a good positioning in advance before opening, for example, it can be positioned as a special beauty salon or a community life beauty salon. Specifically, if you take out a community life beauty salon, if it is positioned as a community life beauty salon, then the future actions will be around how to make the customers here get the greatest convenience.
2.Improve the overall quality of beauticians through training
Different from the past, with the sweeping of online knowledge, consumers can accept various new types of beauty knowledge more quickly, so the common phenomenon is that beauticians cannot understand the latest beauty knowledge proposed by consumers and are eliminated. Therefore, in order to be able to operate the beauty salon for a long time, those in power need to constantly send their own beauticians out for training. Only when the beauticians have mastered the latest multi-faceted skills and knowledge can they better satisfy the increasing emphasis on professional services. Only if there are more customers, can beauty salons develop at a high speed.
3.Treat customers with sincerity and be human when designing event plans
Whether it is a festival or a whim, beauty salons can always come up with a variety of activity plans. At the beginning of the first event, the attitude of the customers was encouraging, but as the number of events increased, the attitude of the customers became more and more dull. In fact, in order for the various activities carried out by beauty salons to attract customers, the key is that operators must put themselves in the position of consumers, reject simple bundled sales and simple purchases and gifts, and instead focus on injecting emotions into activities to enhance themselves. relationship with customers.
4.in-depth understanding of customers, prescribe the right medicine
After leaving your store, you can come back again, it can be said to be a repeat customer. To have a repeat customer, take care of some potential regulars. In the process of customer consumption, pay attention to the customer’s age, social relationship, income, hobbies, consumption habits, including promotion-sensitive factors, as well as family structure, loyalty, etc. Only by deeply understanding the customer’s needs and meeting them as much as possible can they be able to provide services for their own stores. Keep customers.
5.gradually establish their own brand
Building your own brand can’t be just talking about it, it must start from the real place. From the heart to communicate with customers emotionally, in order to increase customer loyalty, and ultimately create their own brand.